Jul 08

Pack Attack #2 l'Oréal: Inoa

Posted by Packaging Sense in Pack Attack | Uncategorized

How would you package a series of products for professional hair colour? By showing every nuance of hair from peroxide white to goth black? The packaging of the new hair colour product Inoa from l’Oréal is nothing like that. The TDBdesign agency used a mean green and restrained artwork.

– Elegance is the design key of many beauty products. But there has to be something interesting as well, says Lars Wallentin.

– May it be a catchy icon or other spokesman for the product. Something recognized on every package in a product series. Something that communicates a Reason To Buy, says Lars Wallentin and concludes his comment to this entry in Pack Attack:

– This design has elegance, but it’s all typography. If the logotype is strictly typographical something more should be added to make it interesting.

Read More: http://www.tdbdesign.fr

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Packaging Sense by  wordpress themes