Feb 02

Package communication Online

Posted by Packaging Sense in Featured | Uncategorized

Those of you who have read my book or listened to my speeches certainly know the triangle I use to explain “what and how to communicate” in each media, from outdoor advertising to package design.

As more and more products will be sold online in the future, although food and drinks will constitute a rather small part (about 5%), here is how I see the situation when I put online and offline communication together.

It goes without saying that the triangle is a condensation or simplification and that there is more to the story. That is why I still teach at various companies and design agencies.

Amazon has a great concept: “if you buy this, you might also buy that…”..why do we not copy this as the illustration shows?

I thinks this proves that, to be efficient, we should learn from different media.

January 2015

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