Oct 25

Teabags, seldom designed for the consumer

Posted by Packaging Sense in Featured | Uncategorized

I often stay in hotels and take my breakfast with a cup of tea. If there is one thing I don’t like is when my plate is taken away before I’ve finished eating, another annoyance at breakfast is trying to choose my sachet of tea. It is almost impossible to read the flavour amongst the varieties offered!

Once again, I think both the brand manager at the tea company and the designer are to be blamed for not understanding COMMUNICATION. You don’t drink logotypes, you drink a tea variety! So why do so many companies put their brand on top or so big that the variety becomes difficult to find?

The Bewley’s packs are certainly great designs, but what I need in the early morning is to be able to choose the variety!

The third annoyance is that many companies do not tell us what the sachet contains, but invent names like “love”, “relax” or “tea journey”. They also often print white texts on a yellow background (even at Lipton)! And what about sticking too much to  guidelines as in the case of Lipton green tea? Do I need to be told three times that it is green tea?

I know that Unilever is promoting the sub-brand “yellow tea label”, but it would be good to know the type of tea.

X X X

I hope that some designers will read these lines and even some marketing people at tea companies so I can easily find my Earl Grey or English Breakfast tea in the future!

PS: there is obviously also some good communication, as for instance on the Ronnefeldt tea sachet!

LW/October 2016

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