Oct 31

What we lost with smoking restrictions

Posted by Packaging Sense in Design | Uncategorized


Yes, it’s not good to smoke. I still indulge myself now and then in a good pipe and a single malt and what’s wrong with that…
But things are as they are and we have to comply with the rules.

As this site is about communication and not about giving moral advice, I dare to bring back to life some designs that were part of our graphical design environment… cigarette designs!

The other day, I fell on quite a unique book (special edition), printed some 13 years ago, sponsored by different industries and written by the excellent Christian Rommel and Hans-Georg Böcher from the German Verpackungs-Museum in Heidelberg. It’s called “Little Treasures” and retraces the era of cigarette pack design.

I doubt there is any category where the creativity was so great and that, essentially, thanks to the ‘big boys’ such as Philip Morris or Reynolds Tobacco who spent money on design.

I repeat, it’s not good to smoke, but as money was available for design during that period, the result was often stunning. Imagine all the Camel packs. Have you ever seen such interesting camels? Or imagine the Marlboro cowboy… the real Wild West ‘macho’! Lucky Strike also struck our minds and hearts with their nice girls!

Now and then the graphical quality reached heights of divine beauty… just admire the Chinese pack designs!

The selection of illustrations from the abovementioned book (copyright Rommel/Böcher) has been generously made available by the authors.

I repeat once more, smoking is not good for you, but the ‘golden’ area of cigarette smoking gave us some outstanding designs that will never be forgotten!

LW/October 2016

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