Apr 01

The Check Out Facilitator

Posted by Wallentin in Uncategorized

Young brand managers, to you I say: store check, store check, store check… there is so much more to learn by analysing brands, packages, POS material in the stores than in an office behind a computer!

The other day, I visited the local ALDI and got once more the confirmation that retailers seem more creative, these days, than brand owners! I can give many examples, but today, I wish to just speak about one thing and that is how to use the bar code in a creative manner. Yes, I’ve done that before, so it is nothing new for those who read my books or this website.

Speed is important at the check out, whether you do it yourself, or if the cashier does it. So, the bigger the code bar can be and the more visible, i.e. on two sides (or more), the better. Here are two examples:
LW/February 2017

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Packaging Sense by  wordpress themes