Sep 19

Seen from above

Posted by Wallentin in Uncategorized

Most pack designs are today produced in an office in front of a computer. Well, that’s fine if you work in 2D only. But think of it! How often do you see a pack just in front of your eyes, at eye level and how often do you look down on a pack?

Must pack designers repeat the brand logotype and product denomination on all sides, thus overloading the pack and making it impossible for more important elements to stand out?

A brand that has analysed the situation and made it simple for the consumer is no doubt “Bonne Maman”. All they do on the top is printing their Vichy pattern (gingham) which is not a disturbing element when you look for the product name. I wish more brands were as clever!

LW/September 2017

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