Sep 29

Improve the profitability!

Posted by Wallentin in Uncategorized

It is a known fact that convenience improves profitability… and small servings offer a sort of convenience. Furthermore, small portions are a way of sampling for the consumer who might then hopefully buy the bigger pack.

There are a great number of small packs in the FMCG world, not only for catering purposes (hotels, canteens, fairs, etc.), but also for home consumption, as there are more and more small households and consumers do not want to store big packs that might get stale.

The latest in this family are the Mini Knacki, the small nutella jars and the TARTARE cubes, hence my article!

LW/September 2017

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Packaging Sense by  wordpress themes