Jan 11

Has Pepsi woken up?

Posted by Wallentin in Uncategorized

Dear reader, look at this design and ENJOY! Well, it can still be better, but isn’t it great to re-discover a logotype equally good as Coca-Cola? Forgive me that I have forgotten in which market I picked up this can. My wish is that this special edition becomes the new standard.

I fully understood Pepsi’s campaign many years ago which led Coca-Cola to change their recipe in the US. Not only did Pepsi have a little bit sweeter taste for the young generation, but also the design looked more modern.

But as we live in a constantly changing world, it’s high time Pepsi forget their uninteresting thin logotype in favour of the great traditional one they had once upon a time! Young consumers do appreciate today something that looks as if it had been around for a long time, especially as they have not a clue of “The Pepsi Challenge!”

I make no comments to the round icon, as it speaks to me as little as the Vittel squares… I don’t think my comments matter, as it is a strong and recognisable icon, but my philosophy is that icons should tell a story.

Let us keep our fingers crossed that this ‘special edition’ has come to stay!

LW/January 2018

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